Adult Swim’s voting campaign aimed to cut through the noise of a saturated election season. We curated a group of independent animators to create unexpected, artful spots that felt distinct from traditional voting PSAs. The message was simple: life is busy—take a moment to check your voter registration and show up. By focusing on empathy and authenticity rather than repetition, the campaign encouraged action in a way that felt true to Adult Swim’s audience and voice.

I also animated one myself to stay part of the creative conversation.