Cartoon Network — Artist-Driven Brand Bumpers
Cartoon Network branding bumps often explored a more sophisticated visual language than what is typically expected from kids’ brands. We believed young audiences were more visually aware and culturally curious than they’re often given credit for, so we frequently partnered with artists whose work we admired, trusting that kids would connect with it as well.
These collaborations allowed us to continually reinterpret Cartoon Network characters through new artistic lenses—keeping them recognizable while letting them exist within fresh visual styles. The result kept the network’s on-air identity feeling contemporary, surprising, and creatively distinct from the way most brands spoke to kids.
Role: Creative Director
Scope: Curated and directed collaborations with external artists to reinterpret Cartoon Network characters, providing creative guidance to ensure each piece reflected the network’s distinct brand voice and visual perspective.
ACME Night — On-Air Brand Package
Role: Creative Director
Scope: Creative Direction for the on-air packaging of the ACME Night programming block, guiding the development of the logo, bumpers, lower thirds, end pages, and promotional graphics through draw-overs and creative feedback to internal design and animation teams.
ACME Night was a weekly family movie block on Cartoon Network designed to create a shared viewing destination for parents and kids. Built around the depth of the Warner Bros. library, the block blended beloved films, DC franchises, and nostalgic favorites into a curated Sunday night movie experience. The brand identity leaned into the playful spirit of ACME and Looney Tunes while positioning the block as a welcoming family ritual—bringing together multiple generations through stories they could enjoy together.
Cartoon Network — Annual Global Brand Refresh
Role: Creative Director
Scope: Creative Direction for the annual Cartoon Network brand refresh across broadcast, streaming, digital, social, and print. Directed internal design and motion teams and partnered with external studios—selecting collaborators and guiding the development of bumpers, lower thirds, promo graphics, and modular brand patterns through draw-overs and creative feedback.
Each summer, Cartoon Network refreshed its on-air identity to keep the brand visually current and culturally relevant. The annual brand update extended across every touchpoint—including broadcast packaging, HBO Max, digital, social, and print—introducing new bumpers, promo graphics, lower thirds, and a flexible system of graphic patterns that could function as brand “wallpaper” across platforms. The refresh ensured the network’s visual language stayed fresh while maintaining the recognizable energy of the Cartoon Network brand.
