POWERPUFF GIRLS + SDCC
Reimagining Powerpuff Yourself as an immersive SDCC brand experience.
Role & Scope
Creative Director for the Powerpuff Girls San Diego Comic-Con booth. Led concept, spatial design, and visual system development, guiding internal designers and illustrators while directing an external fabrication partner from initial draw-overs through final build.
Team: Cartoon Network Creative + Fabrication Partner
The Powerpuff Girls Comic-Con booth extended the Powerpuff Yourself phenomenon into a fully immersive, real-world activation. Fans created custom Powerpuff avatars on site and received personalized t-shirts and totes, transforming a digital social moment into a tangible, high-energy brand experience at scale.
Build + Installation
